Disruption is TBWA’s working methodology and philosophy, focused on developing business-changing ideas for brands. To launch a new iteration of Disruption to clients and TBWA offices worldwide, we created three kinetic animated videos using only two colors and simple shapes. The execution, from the storyboards to the transitions to the sound design, are meant to be playful and surprising, while clear and informative.
Director: Juuso Myllyrinne
Creative Director: Martin Mohr
Art Director: Ceara Teixeira
Designers: Ceara Teixeira, Shelby Huchinson
Production & Animation: Shine & Polish